Ads&Data: from fragmented data to real-time advertising insights

Azure

Airflow

Databricks

Power BI

Ads&Data is a national management agency where SBS Belgium, Mediahuis, Pebble Media and Proximus Skynet are combining their portfolios and expertise. They are an advertising network that puts connecting brands and people at the very centre. Ads&Data has a strong omni-channel presence offering video, print and online advertising to its customers.

The challenge

Having started on the legacy systems of their founding companies without a central data platform leads to issues with:

Data Integration due to the multitude of sources which in turn leads to:

  • Data silo’s
  • Data Quality & Consistency issues

Real-Time Data Processing. This is an essential feature for driving the customer experience & interaction but is challenging with fragmented data infrastructures.

Data volumes: Ads&Data must process and extensive datasets to derive actionable insights and drive targeted campaigns. Scalability is key since volumes will only grow.

Our solution

Modern data platform on Azure with Databricks, Airflow & PowerBI.

Data quality workflows that enhance data accuracy and consistency through ongoing monitoring and corrective workflows.

Using PySpark within Databricks which allows to handle massive volumes of data due.

Real-time data processing capabilities are integrated in the platform capabilities.

 

The business value

We not only addressed immediate data handling challenges but also set up a robust foundation for future data management and analysis needs.

Improved business processes because of the stable & enhanced data process. Eg: more detailed & accurate statistics an audience segmentation.